How The Media Makes Men Hate Their Bodies Too

TIME

The grocery store checkout seems specifically designed to make you hate yourself. So many magazines on the shelves, so much focus on fixing our flaws.

If you’re female, you’re too fat, and for the fellas, we’re not nearly buff enough. Have you noticed that for men it’s about adding, and for women subtracting?

Magazines targeted at women want them to “lose” or “trim” or “tighten,” whereas for the men’s magazines it’s “adding inches” or “bulking” or “building.” Even when it comes to weight loss, males are sold on how to “get” ripped abs. Interesting side note: this bigger vs. smaller mentality also applies to genitalia. Men are marketed to being bigger, and for women it’s is all about trimming away “excess” in even the most intimate areas. Geez.

The weight loss claims are all in the realm of science fiction, promising more than a pound of fat lost per day…

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